Judges

Judges will use a variety of criteria to evaluate Business Plan Competition entries. Some of the criteria are:

1. Is the value proposition realistic?

2. Are the competitive advantages believable?

3. Is the target market prediction sensible?

4. Considering the value proposition, competitive advantage and target market prediction, does the revenue and profit model make sense?

5. Who are the first customers and how important is the venture to these customers? Is it expensive for these customers to switch?

6. Does it appear that the team is well constituted? If not, how difficult will it be to hire people with the necessary competencies?

7. If intellectual property is important, can it be protected?

8. Are there any prior funding obligations that present problems for new investors?

9. What is the expected timeframe and pay-off for new investors?

10. Will the business be around in five years?

11. Is the executive summary clear and well-written?