- Executive summaries may not exceed 3 pages in length, including any tables and graphs. Except for a cover sheet, no attachments of any kind beyond this number of pages are allowed. Longer executive summaries and full business plans will be disqualified
- Teams which are invited to the interview for the M-Corps program will be contacted by Wednesday, March 6, 2013.
- Winners of the Executive Summary and Video Pitch Competition and the AARP prize (if awarded) will be announced on April 5, 2013.
- All entries should be single-spaced with not less than 1" margins on all sides.
- Use a font not smaller than 12 points in size for text, and not smaller than 8 point font for spreadsheets.
- Entries will only be accepted in electronic format. You may use Microsoft Word or Adobe PDF for your file format.
- If you do not have a cover sheet, please include the name of your entry and team member names at the top of the first page.
Executive Summary Content
- Executive summaries must address all of the following areas
- Problem that you are addressing
- Description of your solution to the problem (including current stage of development)
- Value proposition
- Customer and market analysis
- Potential market size
- Competitor Analysis
- Intellectual property (if applicable)
- Management team
- Financial model, including overview of revenues and expenses
- Investment needs
A sample executive summary template in MS Word format (source: Bootup Labs) is available. Entrants are not required to use this template; it is supplied as a tool.
- A 3 minute investor pitch should be prepared and uploaded. For investor pitch videos, students should dress in professional business attire.
- Although there is no specific format for the pitch, it is strongly recommended that a presenter be on-camera for at least a portion of the presentation.
- Investor pitches should at a minimum highlight the following items:
- Value Proposition
- Customer Segment
- Description of your solution to the problem
- Market potential
- Video pitches will be posted on the internet but with access restricted to judges and others involved in running the UMD Business Model Challenge. However, teams should still be cautious about what information they choose to include in these video pitches.